The First Mistake Was Not Technical
Many international projects look for problems in logistics. Or in the budget. Or in management. In reality, however, things sometimes fall apart much earlier. I have seen projects fail not because funding disappeared, but because of a seemingly insignificant mistake — nobody understood who needed to be greeted first. This may sound like a small detail only in societies where relationships have been reduced to formality. But there are places where greeting is not simply etiquette. It is the recognition of a social map. Of power. Of dignity. Of the local order. And if you cannot read that order, you often cannot understand the project itself. Author Vakhtang Imerlishvili Strategic Analyst | Cultural & Diplomatic Observer